A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was serious enough about the brand to attempt to trademark the use of the name in […]
I\’m a Ralph Lauren aficionado. Long a fan of the brand and its overarching idea, \”The World of Ralph Lauren,\” I continue to think it is the best articulated and most consistently executed brand in the fashion, apparel and retail […]
When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some advertising people (me on both counts) looked forward to the multi-paged color or sometimes black-and-white […]
[…] a great dress,” he said, complimenting me on the brighter-than-navy blue, three-quarter sleeved, gabardine wool stretch shift I wore. “ Ralph,” I said. “Oh! I hear Ralph is going down the tubes,” he replied. My friend’s idea that Ralph Lauren […]
The Polo Bar, owned by Ralph Lauren, is a club-like, well-reviewed restaurant featuring Ralph\’s personal \”Madeline\” memory from his childhood in the Bronx, the Reuben sandwich, corned beef on rye with melted Swiss cheese and coleslaw, along with a menu […]
Ok, I confess, I am in love with Ralph Lauren. Not the man, whom I’ve seen up close only once, but the brand, which I think is by far the greatest and most iconic American brand in the both the […]
In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far from the twin Ralph Lauren mansion stores flanking the corners of Madison and 72nd Street. […]
[…] by Fitbit, and Estée Lauder launched a Tory Burch fragrance, blush and lipstick successfully this year. Like Martha Stewart and Ralph Lauren, Tory Burch herself is the brand. Now 48, the attractive blonde mother of three boys has an estate […]
[…] the top tier of the brand is subsumed by, and different than, the more mass appeal, lower tiered products? Unlike Ralph Lauren, who invests heavily in the top tier, and whose brand architecture and product is well defined and well […]
[…] even pay a premium for it if it fits our needs. Designers like Michael Kors, Donna Karen, Giorgio Armani and Ralph Lauren – most leading edge Baby Boomers themselves – seem to grasp this instinctively. So does JC Penney, with […]
